Photos that sell must appeal to your customers whether you are offering your products/services online or through a variety of print mediums.

As this is the case, it is very important to determine the position of your products and services in the market which will ultimately guide your choice of lighting, color, props, background, focus, etc. to take pictures that appeal to your customers and match your marketing, advertising, and public relations objectives.

Our workshops are designed to combine each theoretical concept with a practical application based upon five core sessions (featured below). For further information, please email us at drsinno@drsinno.com.

Session 1: Linking photography to your marketing, advertising, and public relations initiatives.

1. Define metaphors that appeal to your customers
2. Use color to effect the perception of your products and services.
3. Assess the current perception of the your company’s products and services in the market
4. Define the desired perception of your products and services in the market
5. Craft a visual communication action plan to address your desired perception in the market.

Session 2: Understanding digital photography

1. What is digital photography?
2. What is the difference between film and digital photography?
3. What are Mega pixels and sensors?
4. Where does my camera store the pictures I take?
5. What is the difference between all these different storage mediums: Compact flash, SD, XD, Card readers, storage devices, etc?

Session 3: Mastering your camera’s automatic & manual controls

1. Take dramatic pictures using light manipulation
2. Take action shots using speed manipulation
3. Use correct exposure for pictures that are not too bright or too dark
4. Use EV compensation to improve brightness and contrast
5. Use your camera’s manual controls for creative results
6. Use the fundamentals above in concert to take quality pictures.

Session 4: How to take eye-catching photos

1. Shoot for eye-appealing composition, balance, contrast, shapes, and more.
2. Use wide angle, telephoto, and macro lenses to create stunning visual effects.
3. Combine props and backgrounds to highlight your products features while appealing to your customer’s tastes.
4. Take your photos using a light tent.
5. Manipulate light to add drama and character to your products.
6. Do all the above on a shoestring budget.

Session 5: Optimizing your photos for electronic & print mediums.

1. Balance color, hue, saturation, brightness and contrast to get optimum photographs.
2. Use the cropping tool and to add perspective to your photos.
3. Fix common problem areas in photographs
4. Resize and optimize your images for electronic and print publishing.
5. Use batch processing to edit many photos at once.